The Lesotho Tourism Development Corporation_LTDC and Alliance Insurance signed the Leribe Adoption District Content Creation Launch, to promote tourism in the district

This Initiative is under the recently launched “Re Bonts’e Lesotho” Campaign launched by LTDC

LTDC’s Public Relations Officer Molapo Matela said the corporation saw the need to engage the public sector in the promotion of “Re Bonts’e Lesotho” campaign, noting that Alliance Insurance answered their appeal

Meanwhile, LTDC Head of Strategic Marketing Phomolo Lebotsa encourages the public to show optimism in the growth of the country’s tourism sector, noting “Re Bonts’e Lesotho” campaign’s potential to selling this country to the world

Alliance Insurance’s Head Group Marketing and Communications Mrs. ‘Mareabetsoe Mabaleha reiterated the company’s commitment to supporting LTDC in the initiative, intended to transform the district and country